If you’re looking for the best SEO reporting tools for your business and website, then look no further!
In this article, I will discuss 7 of the best SEO tools that are available on the market today.
These tools will help you track your SEO (Search Engine Optimization) progress and ensure that your website gets the traffic it deserves.
They will also help you track the number of backlinks you are getting to your site, and some will help you with keyword research.
SEO is a critical part of any business’s online marketing strategy, and these tools will help you stay on top of your game.
List Of The Best SEO Reporting Tools
- Raven Tools
- SEMrush
- SE Ranking
- Rival IQ
- Supermetrics
- Mangools
- Ahrefs
- Google Data Studio (Free)
- Google Analytics (Free)
- Google Search Console (Free)
SEO Reporting Software
See my detailed overview of the best SEO reporting tools available on the market today.
Raven Tools – Best SEO reporting tool
About Raven Tools
Raven Tools is a cloud-based digital marketing software that includes comprehensive Automated and SEO reporting capabilities for businesses.
It’s widely used by thousands of agencies, in-house marketers and media companies around the world, helping their SEO efforts turn into measurable results.
The company was founded back in 2007 with the mission to create the best and most affordable SEO reporting and marketing software on the market.
Features
- Competitive Analysis
- Rank Tracking
- High-level competitor research
- Keyword research tools
- Website Audit capabilities
- Backlink Research Tools
- Easy reporting to track metrics
Pricing
Raven Tools has 5 different pricing plans with the option of contacting the team to create a custom plan if needed.
Note: By paying yearly you’ll get a 30% reduction in cost
- Small Biz Plan: $49 per Month
- Start Plan: $109 Per Month
- Grow Plan: $199 Per Month
- Thrive Plan: $299 Per Month
- Lead Plan; $479 Per Month
A lot of people ask whether or not you can upgrade your plan at a later date and the answer is yes.
You can also start a free trial with Raven Tools
SEMrush – Best Overall SEO Reporting And Marketing Software
About SEMrush
SEMrush is one of the best SEO reporting tools on the market today.
The company has been around since 2008 and its mission is to make online competition fair and transparent, with equal opportunities for everyone.
Since 2008, the company has been trusted by some of the world’s leading brands such as Amazon, Tesla, Forbes, Vodafone, Booking.com, and many more.
In fact, 30% of the fortune 500 companies use SEMrush for their SEO reporting capabilities.
Features
- In-depth Website Audit
- Access to over 21 billion keywords with ranking difficulty
- Track competitor websites
- Create, schedule and post content on social
- Receive recommendations to improve search rankings
- Create white label or branded reports.
- Top-notch reporting tools
Pricing
SEMRush has 3 different pricing plans depending on your requirements.
Note: By paying yearly you’ll get a 17% reduction in cost
- Pro Plan: $119.95 per Month
- Guru Plan: $229.95 Per Month
- Business Plan: $449.95 Per Month
A lot of people ask whether or not you can upgrade your plan at a later date and the answer is yes.
You can also start a free trial with SEMRush.
SE Ranking (Best SEO Reporting Tool That’s Affordable)
About SE Ranking
SE Ranking is another fantastic SEO reporting tool that has been around for many years and has helped over 600,000 users grow their SEO presence.
Its mission is to develop an SEO reporting software that can allow anyone to optimize and increase the traffic to any website on the web.
Making the process simple even for those with little knowledge and experience.
And they have done an excellent job, because the software does exactly that.
Features
- SEO reporting tools
- Keyword research and suggestions tool
- Backlink monitor and checker
- On-page SEO checker
- While label
- Keyword rankings analyser
- Social media management software
- Produce High-Quality SEO Report
Pricing
SE Ranking has 3 different pricing plans depending on your requirements.
Note: By choosing how often you’ll use the reports you can get a large reduction in cost.
- Essential Plan: $31.20 per Month
- Pro Plan: $71.20 Per Month
- Business Plan: $151.20 Per Month
A lot of people ask whether or not you can upgrade your plan at a later date and the answer is yes.
RIval IQ (Best SEO Reporting Tool For Social Media)
About Rival IQ
Rival IQ is another fantastic SEO reporting tool that is perfect if you’re looking to track data coming from different social media platforms.
It gives you the ability to quickly track data and metrics from your social media channels, with easy-to-read reports and cutting-edge technology.
With an all-in-one dashboard that allows you to do competitor research, integrate Facebook ads data and much more.
Features
- Social Media Competitive Analysis
- Influencer tracking
- Facebook Ads Analytics
- Social Media reporting
- Twitter Analytics and reporting
- Posted URL Analysis
- Social Media Audits
- Google data studio connector
Pricing
Rival IQ has 3 different pricing plans depending on your requirements.
Note: By paying yearly you’ll get a 15% reduction in cost.
- Drive Plan: $199 per Month
- Pro Plan: $279 Per Month
- Business Plan: $439 Per Month
You’ll also have the ability to upgrade your plan if needed.
Supermetrics (Best SEO Reporting Tool For Data Analysis)
About Supermetrics
Supermetrics is an SEO reporting tool that helps businesses get the exact marketing data that matters to them, allowing them to make data-informed decisions to grow the business.
Since Supermetrics was founded back in 2013, it’s had over 500,000 users in over 120 countries around the world.
From small-time marketers and bloggers to large corporations and media outlets.
With over 15% of global ad revenue spend being reported via Supermetrics.
It allows users to move data from marketing platforms such as Google Ads, Facebook and Hubspot to destinations such as Google data studio and google sheets.
Features
- Reporting features allow the removal of data from major marketing platforms
- Create cross-channel dashboards
- Automate your marketing data transfers
- Move advertising spend data from platforms to Supermetrics
- Automate marketing data in Snowflake
Pricing
The pricing plans vary with Supermetrics depending on which services you need.
They do however offer a free trial that allows you to test out the SEO reporting tools before making a payment.
Mangools (Most Affordable And Beginner Friendly Reporting Tool)
About Mangools
Mangools is one of the top SEO reporting tools in the market, which is also very well priced when compared to its competitors.
The software gives you access to a simple and easy-to-use dashboard with the ability to do keyword research, track your rankings, check SERP for any location and much more.
The software was founded back in 2014 by Peter Hrbacik and now has thousands of users.
One of the best selling points with using Mangools is the support team who all have a high level of SEO knowledge.
Features
- Keyword research tools to look for high volume but low ranking difficulty
- SERP checker for any location
- Rankings tracker
- Competitor authority analysis
- Backlink research tool
Pricing
Mangools Tools has 3 different pricing plans which vary depending on your needs.
Note: By paying yearly you’ll get a 40% reduction in cost
- Basic Plan: $49 per Month
- Premium Plan: $69 Per Month
- Agency Plan: $129 Per Month
A lot of people ask whether or not you can upgrade your plan at a later date and the answer is yes.
You can also start a 10-day free trial with Mangools
AHrefs (Most In-depth SEO Reporting Software)
About Ahrefs
Ahrefs is one of the leading SEO reporting software, with cutting edge and top quality reporting tools, also providing tons of free valuable SEO educational material for marketing professionals.
Ahrefs was founded back in 2010 when the CEO Dmitry launched a backlink index, which ended up being the source for Ahrefs data.
Since then Ahrefs has grown to the point now where it has over 500,000 monthly users from around the world, including fortune 500 companies such as Facebook, eBay, Netflix, Uber, and many more.
The SEO reporting software updates every 15 minutes, with its high-tech crawler processing up to 8 billion pages a day.
Which is more than a third of what Google does!
Features
- Backlink Checker
- Competitor SEO reports
- Broken link checker
- Youtube and Amazon keyword tool
- Search Engine Optimization toolbar
- Advanced keyword research tools
- Rank tracker
- Pull data directly from your site to create custom reports
Pricing
Ahrefs has 4 different pricing plans depending on your needs and requirements.
Note: By paying yearly you’ll get 2 months for free
- Lite Plan: $49 per Month
- Standard Plan: $109 Per Month
- Advanced Plan: $199 Per Month
- Enterprise Plan: $299 Per Month
A lot of people ask whether or not you can upgrade your plan at a later date and the answer is yes, as well as the option to purchase additional credits should you need them.
You can start a free trial with Ahrefs for 7 days.
Best Free SEO Reporting Tools
Google Data Studio
Google Data Studio is one of the best free SEO reporting tools available as it allows you to easily visualize data and create custom reports.
You can easily integrate it with Google Analytics and Google Search Console to track data directly from your website in real-time.
Google Analytics
Google Analytics is a great free SEO reporting tool that provides valuable insights into your website traffic.
It shows you all the information you need to know about your visitors at a high level, from what location they are coming from, whether it’s organic search or direct to your site and which posts are doing well.
One of my favorite features of Google Analytics is the real-time visitor count on your website.
If you haven’t set it up already, it’s a must!
Google Search Console
Google Search Console is another great free reporting tool that allows you to monitor your website’s performance in Google search results.
It’ll show you data on how many impressions each page is getting, what potential visitors are typing in and how many clicks you’re getting from each page.
Google Search Console also allows you to crawl a new page instantly, resulting in the page being indexed onto google sooner rather than later.
What is an SEO Reporting Tool?
An SEO Reporting Tool is a software that allows you to collect, track, monitor and report on your SEO data.
This can include anything from keyword rankings to backlink profiles to organic traffic levels.
The aim of using an SEO reporting tool is to help you improve your overall SEO performance by understanding what is working well and what areas need improvement.
There are a wide variety of SEO reporting tools available on the market, ranging from free to paid options.
My personal preference is using paid tools, simply because of the number of features they offer to help with search engines and rankings.
What to look for when choosing an SEO reporting Tool?
When choosing an SEO reporting tool, there are a few key factors you should keep in mind:
- Ease of use: The last thing you want is a tool that is difficult to use and understand. Look for a tool that has a clean and easy-to-use interface.
- Features: Make sure the tool you choose has all the features you need. There is no point in paying for a tool that doesn’t have the specific features you are looking for.
- Price: SEO reporting tools can range in price from free to hundreds of dollars per month. It is important to find a tool that fits within your budget.
- Support: SEO tools can be confusing, so making sure they have a good support team that can walk you through any problems is important.
Overview Of The Best SEO Reporting Software
I hope you’ve found this article valuable in finding the best SEO reporting software to use for your business.
You’ll have probably noticed that the majority of the tools come with 7-14 day free trials, which I’d highly recommend taking advantage of.
If you’re still not decided which SEO reporting tool is best for you, my advice would be to use:
Raven Tools is you’re looking for the best all-around software that’ll give you fantastic reporting features, data sources, keyword research tools, rank tracking, and high-level competitor analysis.
Supermetrics if you’re looking to create spreadsheets and track your business data more thoroughly, especially if you’re running paid advertising campaigns.
Mangools if you’re just starting your business and on a budget. It’ll still provide you with all the features you need to get your search engine rankings in check and business off the ground.
If you haven’t already set up a Google Analytics account and a Google Search Console account, I’d recommend you do this straight away.
It’ll give you free insights into your website traffic and things you may need to improve on.
If you have any questions about any of the SEO reporting tools I’ve mentioned above, then feel free to comment below or reach out to me here.
